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Monday, December 04, 2006

Dumb "Hip" Marketing Idea of the Week

The makers of Equal have always had their finger on the pulse of American consumer trends. To increase their market share in the face of increased competition from the likes of Splenda, they've hit upon a new strategy. They hired some hipster ad agency to take a time machine back to 1999 and copy the Heinz Ketchup "talking label" campaign.

That's right: aggressive campaign slogans and ironic titles printed on packaging. The most satisfying part? I can rip these up without making too much of a mess. Now if you'll excuse me, I need to go buy that new *NSync album. I think that lead singer with the curly blond hair could go solo if he wanted to.


  • Along these same lines, have you seen the new Always, "Have a happy period" campaign? Puke! Someone wrote a great response on Craig's List:

    By Anonymous Grace, at 8:14 AM  

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