for when you don't know what else to say

Thursday, April 05, 2007

The Joys of B2B "Buzz" Marketing

I just received a hilariously overwrought spam from a local law firm in my work inbox. The subject line screams "Learn From Anna Nicole's Mistakes!" so I figured I had to take a gander. After all, how could a serious law firm use a tabloid saga to sell estate planning?

The index refers to the article as "Anna Nicole Smith: How can you do things differently?" I don't know law firm. Do you have a few hours?

Then the teaser for the "e-alert" makes the case for their hard-hitting expose.

This article examines Anna Nicole's Will and how she did not update it upon major changes in her life: death of a son, birth of a daughter, commitment ceremony to Howard K. Stern. It suggests that the reader learn from these mistakes and be sure to update their plan periodically.

click link below to read full article and to read Anna Nicole's Will:

It may be opportunistic and kind of strange, but I've got to hand it to them. As ridiculous as the message is, they did get me to open it up.


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