The Joys of B2B "Buzz" Marketing
The index refers to the article as "Anna Nicole Smith: How can you do things differently?" I don't know law firm. Do you have a few hours?
Then the teaser for the "e-alert" makes the case for their hard-hitting expose.
It may be opportunistic and kind of strange, but I've got to hand it to them. As ridiculous as the message is, they did get me to open it up.
This article examines Anna Nicole's Will and how she did not update it upon major changes in her life: death of a son, birth of a daughter, commitment ceremony to Howard K. Stern. It suggests that the reader learn from these mistakes and be sure to update their plan periodically.
click link below to read full article and to read Anna Nicole's Will: